I am beyond excited to announce the launch of Activate Your Talent, an LLC based in North Carolina! I have spent the past few years carefully honing my skills, expanding my knowledge and experience, and obtaining the necessary certifications. Through AYT, I hope to bring to bear my love of physical fitness, passion for self-development, and expertise in personal finance.

The name is significant for a couple of reasons.

First, Activator is one of my Top Five Signature Themes in the Gallup StrengthsFinder Assessment. I call upon this strength frequently and have discovered that it is a huge part of what makes me uniquely equipped to be a successful entrepreneur. Plus, there is just something energizing and inspiring about the word “activate”. For me, it inspires visions of forward movement towards a goal. I can’t say it without smiling!

Second, talent is a common theme among my areas of excellence:

  • Physical fitness/athleticism is often referred to as a talent. Increased activity and clean eating matter. It is my desire to use lessons learned through my personal journey to help others improve their position on the fitness/wellness spectrum.
  • The Gallup StrengthsFinder Assessment helps people find their talents and develop them into strengths. We all have things that we are naturally good at and enjoy doing; it is my passion to work with others to leverage their talents in order to become more effective in their daily lives.
  • Biblically, a talent is tied to financial dealings. The Parable of the Talents in Matthew rings true to me, especially this verse: “‘Well done, good and faithful servant! You have been faithful with a few things; I will put you in charge of many things.” I’ve been a Personal Financial Counselor for years and absolutely love helping others reach their financial goals.

The combination of Activate and Talent perfectly describes who I am, the areas I am skilled in, and my mission to help others to become more effective in both their personal and professional lives.

The logo is meaningful as well.

The “A” is purposefully shaped like a delta symbol. In mathematics, delta denotes the “difference”. Activate Your Talent strives to be the difference between good and great for our clients.

Orange was chosen as the accent color because it combines the energy of red and the happiness of yellow. It is typically associated with joy, represents enthusiasm, and reflects determination and success- all of which are completely in sync with the core values and tenants of Activate Your Talent.

Translated, the motto “Fit Via Vi” means, “strength is the way” or “strength leads the way” and is exactly what Activate Your Talent believes! We focus heavily on Gallup’s StrengthFinder assessment, which defines strength as the ability to consistently provide near-perfect performance. AYT would love to help you develop your physical, mental, and financial strength in order to lead your best life!


Based on the synergy of our strengths as well as the ability to bring diversified value, I have asked Tara Kinney to join the team as Director of Training and Development. She is a fellow Activator and brings 12 years of HR Management, Training & Development, and Curriculum Design experience to AYT. Tara is also a multi-faceted fitness and wellness professional with an inspiring journey and unbeatable stamina. She is the perfect fit to help bring the mission of Activate Your Talent to the Raleigh/Durham area.

I am confident that the combination of highly-interactive, energizing group sessions and deep, meaningful 1:1 coaching will be the catalyst for both individuals and organizations to take their performance to the next level.

Join me on this journey of improvement and development!